Science of Customer Loyalty, you should know

  • It’s important to give your customers what they want.     There are four main categories of value: functional, emotional, life-changing and social impact.   Every industry will experience disruption on some level. Understanding the science of customer loyalty has become more important to the growth of the business.  Tivoli Partners Logo

    1. Functional

    In the science of customer loyalty, being functional is pretty low on the food chain. Your product or service may save the customer time, money or simplify their life.   Amazon reduces effort, saves time, simplifies shopping, and saves you money.   It could make your customers rely on you. If your service only helps with one function, you have the higher risk of competition.

    1. Emotional

    Better than the functional value is the appealing to the emotions of your customer.  You may decide to switch brands based on price alone but if you are emotionally connected you can’t.

    1. Life Changing

    We would consider Apple life-changing because their brand is a lifestyle.   Not many brands can boast.     These brands motivate, provide hope, or belonging.  This may be a rotary club, local gym or a non-profit.

    1. Social Impact

    You allow the customer to transcend them and contribute to the greater good.  Social impact is by far the highest value for customer loyalty.  The more value you provide to your customers, the more motivated they will be to stick with your brand. It makes us happier, promotes good health and social connection.   If you can connect multiple value factors, you will be an incredibly successful.

    Visit  loyalty rewards programs   for more details.